What I keep, and why.

Jason, a sole trader trading as Just the Bit You Need, based in Aldershot, Hampshire. I decide what happens to the details on this page, so in data protection terms I'm the "controller".

Any questions, or anything you'd like me to do with your details: hello@justthebityouneed.com.

No cookies, no analytics, no tracking. I don't count visitors or record what you click.

The fonts are on my own site, so loading a page doesn't send your details to Google. The site is hosted by Cloudflare, which, like any web host, handles your IP address to deliver the page and keep the site safe from attacks.

The product links on the kit page go to Amazon. Once you're on Amazon, its own cookies and privacy notice apply.

Before our free call, I ask you to fill in a short page about your business. Here's what happens to it:

• While you type, your answers are saved in your own browser, so you don't lose them. Nothing reaches me until you press Send.
• When you send, your answers come to me by email, and a back-up copy is kept for 180 days, then deleted automatically.
• If I sent you a personal link, it's filled in with what you told me when you booked. That's kept for 60 days, then deleted.
• To stop spam, a scrambled, one-way version of your connection's address is kept for one day, so the same connection can't send the form over and over.

I use your answers to get ready for our call and, if you go ahead, to start your Business Brain. That's a step you've asked for before we agree any work.

Calls are booked through Calendly and held on Google Meet. When you book, Calendly passes me your name, email and anything you add, under its own privacy notice.

My email runs on Google Workspace. I keep emails while we're in touch, and as business records if you become a client.

If you ring or text my business mobile, I'll see your number. If you message me on WhatsApp, it goes through WhatsApp, which is run by Meta, under its own privacy notice. I keep call logs and messages for as long as I keep emails, and I don't record phone calls.

I'll keep your name, your business's name, billing details and what we did together. Invoices are sent and paid through Stripe. I never see or keep your card details.

I keep invoices and business records for as long as HMRC says I must: at least 5 years after the 31 January Self Assessment deadline for that tax year.

Now and then I email or ring local businesses, sometimes with a free check of their website. I only use details the business has made public: its own website, Companies House and its Google listing. I only email limited companies and LLPs, and I check the Telephone Preference Service before I ring anyone.

I do this because I think the business might find it useful (in data protection terms, a "legitimate interest"). If you'd rather not hear from me, just reply "no thanks" or email hello@justthebityouneed.com. I'll stop, and keep only your business's name on a "don't contact" list so it doesn't happen again.

I don't sell or share your details for anyone else's marketing. The only other companies involved are the services that run my business: Cloudflare (this website), Google (email and video calls), Calendly (bookings), Stripe (invoices), Smarty (my business mobile), WhatsApp (if you message me there) and Anthropic, whose Claude I use to help read your answers and build your Business Brain.

Some of these are based in the US. Each one has its own safeguards for moving data out of the UK.

You can ask me for a copy of what I hold about you, ask me to correct it or delete it, or tell me to stop using it. Email hello@justthebityouneed.com and I'll reply within a month. Usually much sooner.

If you're not happy with how I've handled it, you can complain to the Information Commissioner's Office at ico.org.uk. I'd appreciate the chance to put it right first.